Farah Ruthnam-Sandys, Head of Sales, Neudata

Farah Ruthnam-Sandys is Head of Sales at Neudata, where she advises hundreds of sophisticated data buyers on best practices for building and scaling successful data programmes within the financial services industry. Her expertise spans the full data lifecycle, from alpha discovery to cost management. Prior to joining Neudata, Farah specialized in providing patent intelligence to organisations in finance, enabling them to quantify innovation and competitive advantage. This experience further strengthened her deep understanding of the data solutions ecosystem. Farah frequently moderates and speaks at global data summits and on industry podcasts. She holds an LLB in Law from Durham University.